Basic Parts of the Brain and Their Responsibilities

Basic Parts of the Brain and Their Responsibilities The scarecrow needed it, Einstein had an excellent one, and it can store a whole lot of information. What is it you say? Why, the brain of course.  The brain is the control center of the body. Think of a telephone operator who answers incoming calls and directs them to where they need to go. Similarly, your brain acts as an operator by sending messages to and receiving messages from all over the body. The brain processes the information it receives and ensures that  messages are directed to their proper destinations. Neurons The brain is composed of specialized cells called neurons. These cells  are the basic unit of the nervous system. Neurons send and receive messages through electrical impulses and chemical messages. Chemical messages are known as neurotransmitters and they can either inhibit cell activity or cause cells to become excitable.   Brain Divisions The brain is one of the largest and most important organs of the human body. Weighing in at about three pounds, this organ is covered by a three-layered protective membrane called the meninges. The brain  has a wide range of responsibilities. From coordinating our movement to managing our emotions, this organ does it all.  The brain is composed of three main divisions: the forebrain, brainstem, and hindbrain. Forebrain The forebrain is the most complex of the three parts. It gives us the ability to feel, learn, and remember. It consists of two parts: the telencephalon (contains the cerebral cortex and corpus callosum) and the diencephalon (contains the thalamus and hypothalamus). The cerebral cortex allows us to understand the mounds of information we receive from all around us. The left and right regions of the cerebral cortex are separated by a thick band of tissue called the corpus callosum. The thalamus acts as a telephone line of sorts, allowing information to get through to the cerebral cortex. It is also a component of the limbic system,  which  connects areas of the cerebral cortex that are involved in sensory perception and movement with other parts of the brain and  spinal cord.  The hypothalamus is important for regulating hormones, hunger, thirst, and arousal. Brainstem The brainstem consists of the midbrain and the hindbrain. Just as the name suggests, the brainstem resembles the stem of a branch. The midbrain is the upper part of the branch that is connected to the forebrain. This region of the brain sends and receives information. Data from our senses, such as the eyes and ears, are sent to this area and then directed to the forebrain. Hindbrain The hindbrain makes up the lower portion of the brainstem and consists of three units. The medulla oblongata controls involuntary functions such as digestion and breathing. The second unit of the hindbrain, the pons, also assists in controlling these functions. The third unit, the cerebellum, is responsible for the coordination of movement. Those of you who are blessed with great hand-eye coordination have your cerebellum to thank. Brain Disorders As you can imagine, all of us desire a brain that is healthy and functions properly. Unfortunately, there are some who suffer from neurological disorders of the brain. A few of these disorders include: Alzheimers disease, epilepsy, sleep disorders,  and Parkinsons disease.

Marketing Environment Essay Example | Topics and Well Written Essays - 2500 words

Marketing Environment - Essay Example Marketing environment on the other hand can be viewed through analysis of factors and forces that influence and/or affects firm’s ability to build and maintain a long lasting relationship with its clients that later necessitate application of the marketing management strategies (Sheehan, 2011, 6). Marketing environment can be analysed in three broad categories to include micro environment analysis that calls for evaluation of factors and forces within the business and unearthing the ways in which they affect business’ ability to serve its clients (Luck & Chartered Institute of Marketing, 2010, 13). Instruments of evaluation in this kind of analysis include the company itself to include all its operational departments, firm’s suppliers, marketing intermediaries, publics and analysis of customer market. Macro environment analysis calls for evaluation of forces that are outside the firm’s direct involvement and influence which in the long run affects the micr o environment factors and thus affecting the firm’s operations. Instruments of evaluation in this analysis include demography, culture, natural calamities such as earthquakes, droughts and storms; analysis of the economy, politics and technology. Meso- environment analysis seek to evaluate the impacts of market intermediaries and their contribution to selling, promotions and distribution of goods and services in relation to the competitive aspect of the market and the firm’s competitive advantage. In this paper we shall evaluate the marketing environment of Walt Disney Holidays in relation to its market share/ leadership and the competitive advantage it possesses in the industry; evaluate importance of market research, market mix and service innovation for the firm, and later recommend marketing techniques to increase competitiveness and sustainability. Market Share Being in the tourism industry, analysis of pricing signals and measures to improve client satisfaction s uch as service innovations are prerequisite for market leadership. Service innovations such as â€Å"see dreams come true† whereby they have taken technology and consumer satisfaction to the next level necessitates their competitive advantage (Greenblatt, 2013, 11) over the other tour/ holiday firms by giving clients a new experience of living on ice as compared to other firms which may choose to let their clients experience the ice on visual aspects only. Their pricing signal evaluation; adoption of technology in majority of holiday segments and the coupon promotion strategies to various destination has enabled establish a significant market share in tourism industry. Micro environment analysis With outlets in Florida and a wide network of resorts in the United Kingdom, effective management of its internal departments such as finance, research and development, marketing and supplies, and the overall customer satisfaction segment will be essential to the sustainability of the ir operations (Fayolle & Kyro, 2008, 2). For instance the research and development section needs to come up with features of a product or service in the resorts segments that holistically attracts more customers by giving the firm competitive advantage over other holiday firms while the accounting department will approve the financial side of the marketing plan and budget on the customer satisfaction strategies. Suppliers and Supply analysis Supply of basis services in the resorts business is changing with time